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The floodgates have opened, but can the business of dating apps manage to generate a profit?What happens when people find partners: will they stop using the service?Like Tinder, it would link up to Facebook, enable private conversations inside the app, but it would be super-safe for women and focused on love, romance and meaningful relationships, instead of casual dating and hook-ups.A song started playing in the background: "I'll love you more with every breath, truly madly deeply do." It was their 'aha' moment."Most of them were single and actively searching for a committed relationship." The transactional approach of matrimonial sites, of judging future life partners by filters like weight or complexion, left them cold.

"We had a team working on different innovative app ideas," says Menon. No girl takes a boyfriend to meet her parents unless she is sure that the relationship is serious. "Of course," the Delhi students chime together: Dating is when you are romantically inclined but there's no commitment. "Everybody, especially men, misunderstand the word dating," says Anusha. "First of all, they don't understand what apps are, and they don't understand dating. They are from Delhi's top schools and colleges: socially confident, smart and attractive. Apps are for hook-ups in the West, here they're for creeps." A bubbly girl protests: "I met three nice guys. Though at a nascent stage, with over 250 million singles aged between 18 and 34 and 235 million smartphone users currently, India is one of the largest and most exciting dating markets in the world. Consumers are spoiled for choice, as app developers are bringing out simpler and diverse routes to love every day: there are now global dating apps for Indians-Tinder, ok Cupid, Badoo, Coffee Meets Bagel, Hinge, How About We-that are casual about relationships and sex; there are Indian apps for singles who want meaningful relationships-Truly Madly, Woo or Marrily; apps that are exclusively for urban, independent Indians with similar wave lengths (Aisle) to those meant for Tier 2 and Tier 3 cities (i Crushi Flush); apps targeted at South Asians, global Indians and expats-Desi Crush to Dil Mil to ek Coffee; apps exclusively for gays, lesbians, bisexuals, transgenders; for persons with disabilities, for the super-rich, for teens, for music lovers, for flirting with people who have more brains than beauty. About 15 girls and boys sit around a long oval table.