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"Smartphones provide all the critical pieces for these new services.

They take care of distribution through the app store, monetization through in-app purchases, incredible video quality through cameras and microphones, and connectivity everywhere with LTE internet." The growth and ubiquity of social networks is also "creating an amplifier effect for good consumer products." You Now is run by founder and CEO Adi Sideman, who knows very well the long history of failed experiments with live streaming.

With the press of a few buttons Sideman tips Ginja the equivalent of , along with a message asking him to flip for Ben. Ben this flip is dedicated to you, for being so awesome.

Everybody say, 'We love Ben' in the chat." While the chat lights up with people chanting my name, Ginja dashes down his steps onto his front lawn, does an amazing corkscrew backflip, does it again for good measure, and then heads back to the porch, where he continues bantering a mile a minute, skimming the comments like a pro, dispensing jokes, attention, and affection in just the right doses.

This growth is part of a broader boom in live streaming services.

Meerkat emerged as a media and tech darling, easily winning the war for attention at this year’s SXSW.

The comments on popular videos fly by far too quickly for the broadcaster to follow.

Often you see streamers squinting to make out a username, trying to reply in real time to the flood of compliments and questions.

He shared stories from his home life, and slowly began to invite fans into it, broadcasting from his apartment, from a cousin’s wedding, while driving in his car or getting a haircut.

He tried and failed to launch a general purpose live streaming service with Justin. Eventually he pivoted into gaming, a niche where being tied to a desktop computer made sense.

But now the mobile market is mature enough for a sea change.

"It’s all about the addiction to real time feedback and the nodes in the brain that it triggers," Sideman tells me.

Users can give digital gifts, essentially sticks, like hearts, fistbumps, or beers.